Through an immersive discovery process, Joieful was able to guide That 1 Painter’s team toward an eye-catching brand aesthetic that would speak directly to the company’s targeted persona. This allowed That 1 Painter to distinguish itself from competitors whose branding typically appeared more corporate and impersonal (complete with transactional messaging and pushy sales tactics).
That 1 Painter
That 1 Painter came to Joieful when the home services company was at a real plateau. At the time, they’d been in business for nine years and wanted to break past their seven-figure sales. Before discovering Joieful, they’d spent money with agencies that had very little in the way of ROI reporting. Still, That 1 Painter’s goal was to begin a successful franchising operation within a year, and they knew they needed a look that conveyed their transformative services more clearly, as well as a proven advertising plan that would actively support both their corporate and franchise locations.
But when it came to competition, That 1 Painter wasn’t just up against big-franchise chains like CertaPro or Wow 1 Day Painting. The Austin-based company was also battling local contractors willing to charge lower prices in order to scoop up more jobs.