That 1 Painter’s owner, Steven, felt the brand’s older, more rustic feel was no longer appealing as it didn’t accurately convey the exciting, transformative services the company could provide for its clients.
In addition, Steven believed the company’s marketing efforts during that period (a critical juncture when demand was at an all-time high) was decidedly lackluster––especially when compared to brand-name competitors who were becoming more and more fierce with each passing year.
Plus, That 1 Painter wasn’t just competing with big-franchise chains like CertaPro or Wow 1 Day Painting. The Austin-based company was also battling against local contractors willing to charge lower prices in order to scoop up more jobs.