That 1 Painter

Brand Strategy
Website
Consumer & Franchise Lead Generation

about

That 1 Painter is a professional painting company based in Austin, TX, that’s been around for over 10 years. The company prides itself on unmatched standards of workmanship and never fails to deliver home services of the highest quality. Its goal is to transform the infamous “home makeover”: turning it from a stressful ordeal into a joyful, hassle-free experience.

LIVE
WEBSITE

challenge

That 1 Painter’s owner, Steven, felt the brand’s older, more rustic feel was no longer appealing as it didn’t accurately convey the exciting, transformative services the company could provide for its clients.

In addition, Steven believed the company’s marketing efforts during that period (a critical juncture when demand was at an all-time high) was decidedly lackluster––especially when compared to brand-name competitors who were becoming more and more fierce with each passing year.

Plus, That 1 Painter wasn’t just competing with big-franchise chains like CertaPro or Wow 1 Day Painting. The Austin-based company was also battling against local contractors willing to charge lower prices in order to scoop up more jobs.

Through an immersive discovery process, Joieful was able to guide That 1 Painter’s team toward an eye-catching brand aesthetic that would speak directly to the company’s targeted persona. This allowed That 1 Painter to distinguish itself from competitors whose branding typically appeared more corporate and impersonal (complete with transactional messaging and pushy sales tactics).

Joieful’s reimagined branding strategy centered on a That 1 Painter website experience that blended an easily accessible tone with friendly familiarity: the kind customers usually get from local contractors. This interactive style was then balanced out by a set of detailed pages outlining That 1 Painter’s exceptional suite of home services, each on par with nationally recognized brands.

The result was a memorable, on-brand site that faithfully demonstrated the company’s vision as well as its singular commitment to customer satisfaction––all while highlighting its broader mission of compassionate charity on a global scale.

Growth marketing

Joieful also provided That 1 Painter with a content strategy focused on digital ads, which were ultimately targeted toward T1P’s core audiences to great success. Using this strategic foundation, we continue to manage That 1 Painter’s revenue-generating campaigns across all corporate and franchise locations.

Today, the ongoing success of its branding and marketing efforts enables That 1 Painter to effectively promote the company’s extensive franchising program. Franchise achievements to date include:

text

#1

record breaking months of revenue every month

7

locations where the growth marketing program was rolled out

186.5%

increase in job estimates within 1 month of program launch

183%

increase in revenue to date

#1

record breaking months of revenue every month

7

locations where the growth marketing program was rolled out

186.5%

increase in job estimates within 1 month of program launch

183%

increase in revenue to date