Pop Fancy

Brand Identity
Packaging
Art Direction

about

Popfancy is a beloved, local-gourmet popsicle company that operates primarily online and through pop-up events. The company approached Joieful ahead of the popup café’s brick-and-mortar debut, and the Joieful team was promptly called in to help with the launch, assuming responsibility for Popfancy’s art direction, brand identity, and packaging.