Sensing the time was right to accelerate Magic Cup Cafe’s growth through digital marketing, co-founder My Lynn Nguyen reached out to the Joieful team. At the time, Magic Cup had already launched a few campaigns but had been struggling to keep track of their marketing ROI. Even more concerning, the Magic Cup concept was also experiencing a decline in year-over-year revenue, despite the fact the boba tea business as a whole was booming.
Magic Cup Cafe
Magic Cup Cafe is a multi-location beverage brand specializing in coffee, bubble tea, and fresh fruit smoothies. After spending five years in business with storefronts situated in both Houston and Dallas, the company had established a healthy brand recognition throughout each city, as well as a loyal customer base consisting of families, students, and working professionals.