Once we understood Glimpse’s brand and acquainted ourselves with their target consumers, Joieful got to work on driving customers into the Glimpse practice.
Creative direction for our advertising program included photo and video shot lists introducing the doctors and their team (as well as showcasing the Glimpse patient experience). We also implemented ad-oriented graphic design and copywriting to round out the ads.
month to break even in sales
Our key advertising objective was to add more patients, which meant we made every effort to increase calls, online bookings, and chat message engagement. These efforts started two weeks before the clinic’s grand opening and they were instrumental in helping the practice break even within its first month.To grow the practice from there, we investigated winning keywords, audiences, ads, and geolocations.
clicks to call and book appointments
Glimpse straddled the Texas cities of The Woodlands, Tomball, and Spring. We found The Woodlands had the largest converting audience and shifted our strategy accordingly.
Eventually we found that, though the practice offered specialist services such as glaucoma and cataract treatment, the highest performing keywords in Glimpse’s target area were general ones such as “eye doctor” and “eye exam,” and so we focused our efforts on capturing as many of these as possible, while aiming for a budget of $25 per conversion.
Next, we continually monitored winning ads, creating more content and copy to test each month based on the campaigns that we reviewed with the client on an ongoing basis.
Google Ads conversion rate